Available for Hire

Turning Raw Data
Into Real Decisions

Faridah Abubakar · Data Analyst · Power BI Developer · BI Specialist

I help businesses cut through the noise — cleaning messy data, building interactive dashboards, and translating numbers into strategies that actually move the needle.

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Projects Completed

Tools Mastered

100%

Client Satisfaction

📊

Faridah Abubakar

Data Analyst

Open to Work

About Me

Data Speaks.
I Help You Listen.

I'm a Data Analyst and Business Intelligence Specialist with a strong foundation in transforming complex, raw datasets into clear, actionable insights. Whether it's a messy spreadsheet or a million-row database, I bring structure, clarity, and meaning to your data.

My work sits at the intersection of analytics and strategy — I don't just build dashboards, I build decision-making tools. From customer churn modeling to financial performance reporting, every project is driven by one question: what does this mean for the business?

🎯

Business-First Thinking — Every analysis is framed around the decision it enables, not just the data it describes.

⚡

End-to-End Delivery — From data cleaning and modeling to visualization and reporting, I own the full pipeline.

🤝

Stakeholder-Ready Output — Dashboards and reports built to communicate clearly to both technical and non-technical audiences.

Technical Skills

Tools & Technologies

A focused toolkit built for real-world data challenges — from raw ingestion to executive-level reporting.

Microsoft Excel

Power BI

SQL

Python

Data Cleaning

Data Visualization

Dashboard Development

Business Intelligence

Data Analysis

Reporting & Automation

What I Do

Services I Offer

Practical, high-impact data services designed to solve real business problems and support informed decision-making.

Data Cleaning & Preparation

Transforming inconsistent, duplicate-ridden, or incomplete datasets into analysis-ready, structured data with documented quality checks.

Interactive Power BI Dashboards

End-to-end Power BI solutions — from data model design and DAX measures to visually compelling, drillable dashboards that non-technical stakeholders can navigate confidently.

Excel Reporting & Automation

Advanced Excel workbooks with pivot tables, dynamic charts, Power Query pipelines, and VBA/formula automation that save hours of manual work every week.

Data Visualization

Translating complex analytical findings into clean, intuitive visuals — charts, heatmaps, and infographics that tell a story executives can act on immediately.

Business Intelligence Solutions

Designing the full BI stack: data source integration, dimensional modeling, KPI frameworks, and reporting infrastructure tailored to your organization's goals.

Business Performance Analysis

Deep-dive analyses into sales trends, customer behavior, operational efficiency, and financial metrics — surfacing the insight that changes how a business makes its next big call.

Featured Work

Selected Projects

Real dashboards, real data, real decisions — across social media, finance, retail, and telecom.

Power BI

Social Media Engagement Dashboard

Interactive Power BI dashboard analysing 1,001 posts — engagement rates, post types, time-of-day patterns, and category performance with spam filtering and verified-user segmentation.

Power BI DAX Power Query

View Project

Python

Wine Quality Prediction

Exploratory data analysis and machine learning pipeline built in Jupyter Notebook — covering quality distribution, feature correlation matrix, alcohol content analysis, and scatter plots across key chemical properties.

Python Jupyter Pandas Matplotlib Scikit-learn

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S&P 500 Stock Market Analysis (2014–2017)

Full end-to-end pipeline — CSV ingested via Python into MySQL, cleaned with SQL, visualised in Power BI. Covers 505 stocks, 2T market volume, top performers, daily volatility and trading patterns across 497K records.

Python SQL Power BI Pandas MySQL

Power BI Dashboard

SQL — Data Cleaning

Python — Data Pipeline

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Retail Sales Analysis Dashboard

Retail analytics covering $274K total revenue, 199 unique customers, category performance, gender split, monthly trends and product-level breakdowns. Raw data structured in Excel, then modelled and visualised in Power BI.

Excel Power BI DAX Power Query

Excel — Source Data

Power BI Dashboard

View Project

Telecom Customer Churn Analysis

End-to-end churn analysis on 7,000+ telecom customers. Raw data in Excel, analysed and visualised in Power BI — revealing that month-to-month contracts drive churn 7.35× more than annual contracts, with key influencer and high-value segment breakdowns.

Excel Power BI DAX

Excel — Source Data

Power BI Dashboard

View Project

Fraud Detection — SQL Analysis Dashboard

End-to-end fraud analysis using SQL to query and uncover patterns across transaction types, geographic risk, merchant behaviour, and real-time hourly fraud signals. Findings published as an interactive HTML dashboard with live charts.

SQL MySQL HTML JavaScript

SQL — MySQL Workbench

Fraud Detection SQL queries in MySQL Workbench

HTML — Interactive Dashboard

Fraud Detection interactive HTML dashboard

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More projects currently in progress — check back soon for updates.

Credentials

Certifications

Formal credentials validating analytical expertise across tools, platforms, and methodologies.

Microsoft Power BI Data Analyst

Microsoft · PL-300

Verified

Excel Skills for Business

Macquarie University · Coursera

Verified

SQL for Data Science

UC Davis · Coursera

Verified

Python for Data Analysis

IBM · Coursera

Verified

Google Data Analytics

Google · Coursera

Verified

Business Intelligence & Analytics

DataCamp

Verified

Client Feedback

What Clients Say

★★★★★

"Faridah delivered exactly what we needed — a Power BI dashboard that our whole management team could actually use. She cleaned years of messy sales data and turned it into something that now drives our weekly review meetings."

Amara R.

Sales Director, Retail Company

★★★★★

"The churn analysis project was exceptional. Faridah identified patterns we hadn't considered and built a report that directly informed our retention strategy. We saw measurable results within the quarter."

Kemi O.

Head of Strategy, Telecom Firm

★★★★★

"Working with Faridah was a seamless experience. She automated our monthly reporting in Excel, cutting a 6-hour process down to under 20 minutes. Professional, thorough, and always on deadline."

Tunde I.

Finance Manager, SME